View of Larry Dignan :

At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discussed the best ways to drive traffic to your Site. Dion Lim, COO of SimplyHired.com, stresses his company’s success with partnerships–if you make people money, he says, they’ll be your friends for life. Neil Patel, a Quick Sprout Blogger, says to develop relationships with bloggers to generate buzz, and Anita Cohen-Williams, founder of MySearchGuru, claims that organic SEO is not dead–rather, it’s still very important. The panel was moderated by Charlene Li, founder of The Altimeter Group.

Source : Larry Dignan


View of Michael Ferrantino :

I recently read a posting, where the poster was looking for an SEO specialist who could work with the metadata for a Specific product / asset. The reason the ad Struck me, is that they were looking for a "specialist" - but at the same time dictating the best methodology for accomplishing their SEO needs. If you're working in Corporate America in technology, you'll understand this posting to be a part of daily Life - a quite Dilbert-esque daily life.

Let's get some facts straight about SEO. Because best practices are changing daily, I suggest:

* Read up on the subject -daily
* View SEO in the proper perspective
* Assemble a small SEO team and meet at least once a week (this meeting should take 15 minutes or less)
* Monitor performance -daily

Viewing SEO in the Proper perspective means that SEO is not a stand alone effort. Like all marketing efforts, it should be part of a larger arsenal that includes, AdWords, viral efforts (blogging), advertising and PR. We've worked with clients that ignore PR but were heavy into advertising and vice versa. Without getting into the ongoing debate about PR vs. Advertising, the correct methodology is coordination & balance between all efforts. When your campaigns are running, your website needs to match what's in those campaigns.

Your SEO team should include a webmaster & marketing person (if possible, junior-level will suffice). What should be discussed during the weekly meeting is traffic analysis and if applicable - sales & competition.

At the beginning of this blog I talked about metadata. The current problem with metadata is that search engines are more commonly crawling what's on the pages of a site -rather than what's in the metadata. For example, our SpellBy.com site has a visually weighted home page. Given this information - we now have to switch our strategy to include more product descriptions, which is something we were always reluctant to do because we know that most consumer purchases are based on the strength of the product images. Here, SEO changes what was once a best practice for selling product --not because it doesn't work anymore once a customer gets to your page - but because of the necessity of getting the Customer to your page in the first place.

Source : Michael Ferrantino

SEO Consultant India | SEO Delhi/NCR India | SEO Services India | Social Media Optimization | What's working and what's not in SEO?

" Site Management Organization; performs and manages research for individual Investigative Sites. SMOs' responsibilities include patient recruitment and protocol management."

* A lot of people know about search engine optimization, or SEO, but SMO is a relatively new term. It stands for social media optimization and goes along with the phenom of “Web 2.0.” SMO is another technique to help a website or brand show up in the search engines.

Social Media Optimization basically includes placing a website/person/product/service on the various social media networks (Facebook, Ning, MySpace, LinkedIn, etc.), and social bookmarking sites (del.icio.us, Mixx, BackFlip, Digg) so that the search engines see more inbound links.

The trick is to know which ones of the hundreds out there of Social Media sites are the best. Another interesting ebook is The Definitive Guide to Finding the Best Social Marketing Sites . Bill Ortell has taken the time to go through the many sites and subject them to specific criteria. He examines social networks, bookmarking sites, and video sites. I heartily recommend this book as an excellent place to start.

* Social media optimization is in many ways a technique of Internet marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites, and therefore, you require through Social media optimization (SMO) professionals who could create an impact which is not only optimized to potential but also ethical.

Social media optimization could be considered as one of the methods of search engine marketing, yet there are few differences too. The main focus of Social media optimization is to drive traffic from sources other than search engines. However, improved search ranking is also a benefit of successful SMO.

Is SMO The New SEO?

Well, the short answer is “no”.

What is SMO? Social Media Optimization. In other words, infiltrating social media sites like FaceBook, YouTube etc to get your marketing messages across.

“I am not even sure that corporations fully understand and appreciate SEO yet and it’s been around for a good 10 years now. I think SMO will be different though, ’social’ everything seems to be taking off right now at warp speed and the companies that don’t start participating will be left behind.“

The environment is a bit Different with Social Networks. The minute they become obviously compromised by marketing messages, their value quickly disappears. The same thing nearly killed search engines. Google got around this problem by introducing trust markers that are increasingly hard to game.. The same thing will happen with social networks, but those trust markers will take a lot longer to build, driving up costs, and reducing the value proposition for short-medium term advertisers. It will also be difficult to measure return quickly and transparently, which is a key value proposition of SEO/SEM..

Still, it will be interesting to see how (if?) social media is monetarised in the coming years. I think it will almost certainly be via fairly traditional advertising methods i.e. page & media views.

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