Google has Today announced some major Infrastructure changes to improve indexing capability, Speed & accuracy of the search results. Unlike other updates which suddenly appear without warning Google has provided a Preview of the new search results at www2.sandbox.google.com. The results are for the US but you can add &gl=uk to the end of the query string to get UK specific Results.

From the announcement:

For the Last several months, a large team of Googlers has been working on a secret project: a next-generation Architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness & other dimensions.

It’s important to note that this is a rewriting of the core infrastructure & not an algorithm change intended to alter the rankings. Having said that it’s highly Likely that some rankings will change as a result of factors such as:

* Google indexing more pages and therefore more links
* The ability to add more factors into the authority algorithm in the future
* Faster re-indexing of Pages

This final factor is probably based on the speed of re-spidering old pages rather than indexing new pages – Google is Pretty fast at that already. There will probably be some improvements in the few minutes it takes from hitting Publish on a new Article to that article actually ranking as well as hopefully some better real time PageRank calculations rather than the current reliance on Authority and freshness for breaking news stories.

Thanks to the current instability of the search results in Google there seems to be little point testing the new System because you will get different rankings every few hours.

Also extra features such as query deserves freshness have not been Layered on to the new system yet so you won’t see any breaking news stories given the same boost as in the normal Google (Try searching for some celebrity names to see this in action).

Most people are Reporting very similar results although a few brand sites are not doing quite as well as after the brand update and price comparison portals in the Finance/Insurance industry seem to be doing quite well.

Source : Patrick Altoft

Caffeine update in SEO | Caffeine update means for SEO | SEO Consultant India | SEO Delhi/NCR India | SEO Services Delhi/NCR India

View of Larry Dignan :

At the Revenue Bootcamp Conference in Mountain View, Calif., panelists discussed the best ways to drive traffic to your Site. Dion Lim, COO of SimplyHired.com, stresses his company’s success with partnerships–if you make people money, he says, they’ll be your friends for life. Neil Patel, a Quick Sprout Blogger, says to develop relationships with bloggers to generate buzz, and Anita Cohen-Williams, founder of MySearchGuru, claims that organic SEO is not dead–rather, it’s still very important. The panel was moderated by Charlene Li, founder of The Altimeter Group.

Source : Larry Dignan


View of Michael Ferrantino :

I recently read a posting, where the poster was looking for an SEO specialist who could work with the metadata for a Specific product / asset. The reason the ad Struck me, is that they were looking for a "specialist" - but at the same time dictating the best methodology for accomplishing their SEO needs. If you're working in Corporate America in technology, you'll understand this posting to be a part of daily Life - a quite Dilbert-esque daily life.

Let's get some facts straight about SEO. Because best practices are changing daily, I suggest:

* Read up on the subject -daily
* View SEO in the proper perspective
* Assemble a small SEO team and meet at least once a week (this meeting should take 15 minutes or less)
* Monitor performance -daily

Viewing SEO in the Proper perspective means that SEO is not a stand alone effort. Like all marketing efforts, it should be part of a larger arsenal that includes, AdWords, viral efforts (blogging), advertising and PR. We've worked with clients that ignore PR but were heavy into advertising and vice versa. Without getting into the ongoing debate about PR vs. Advertising, the correct methodology is coordination & balance between all efforts. When your campaigns are running, your website needs to match what's in those campaigns.

Your SEO team should include a webmaster & marketing person (if possible, junior-level will suffice). What should be discussed during the weekly meeting is traffic analysis and if applicable - sales & competition.

At the beginning of this blog I talked about metadata. The current problem with metadata is that search engines are more commonly crawling what's on the pages of a site -rather than what's in the metadata. For example, our SpellBy.com site has a visually weighted home page. Given this information - we now have to switch our strategy to include more product descriptions, which is something we were always reluctant to do because we know that most consumer purchases are based on the strength of the product images. Here, SEO changes what was once a best practice for selling product --not because it doesn't work anymore once a customer gets to your page - but because of the necessity of getting the Customer to your page in the first place.

Source : Michael Ferrantino

SEO Consultant India | SEO Delhi/NCR India | SEO Services India | Social Media Optimization | What's working and what's not in SEO?

If you’re marketing a membership site, or any site for that matter, knowing how to set up a joint venture (JV in short) is one of the best free methods of promotion. In this article, you’ll discover how to increase your chances of growth in getting a reciprocal JV partnership, whether you have a list or not. Are you ready to learn how to set up a joint venture that can explode your earnings? Read on…

Reciprocal joint ventures can be easily understood as the “you market my product, and I will market yours” phenomenon. It is one of the easiest yet most effective methods for making fast money on the internet, simply because you get to leverage from the assets or resources of another marketer.

Once you’ve persuaded a reputable marketer and he accepted your deal, you can expect to make boatloads of money - if your product is in demand and he has a large database of responsive subscribers.

The secret on how to set up a joint venture successfully is to select and convince JV partners who have established credibility in your specific aim market, and who have a special bond or relationship with their audience.

So do you know how to set up a joint venture from the “big dogs” in your field? If you have a good-sized list yourself, then getting a reciprocal JV partnership won’t be difficult, since it’s a win-win situation for both of you when you cross-promote each other’s products.

If you have a sense they won’t promote your product because they’re unsure of the response rates, ask them if you can pay a fixed amount in exchange for them promoting your product. In this case, you can get 100% of the earnings since you will pay them a fixed amount. But to entice them even more, you can pay them a fixed amount for sending your promo email, but with their affiliate links intact. This way, they can be assured of a fixed amount of money plus potential commissions from the mailing. And to make it more worthwhile for them and earn their trust, endorse their products to your list for free, even if you’re paying them to promote yours.

A vital key on how to set up a joint venture is to always think of what’s in it for them. How can they benefit from your JV proposal? How will you get them to accept your offer by receiving something equally (or more) valuable in return? Find out (if you can) what the guru wants most, and give it to him.

Another key is to offer or give first before asking for your request. That means asking how you can help them in their business, and probably promote their product first, before you make your JV proposal. That’s the right way on how to set up a joint venture.

But what if you’re new to the industry and just starting out? How can you increase your chances of setting up a joint venture with a big shark in your industry, if you don’t have a big list or money to offer first?

One solution is to ask if you could do some work for him at no cost. That’s the closest irresistible asset you can offer a top marketer. Since the possibilities of having him partner with you are slim to none (as they receive too many offers in a single day), exchange your time for something that they want or need. This way, you could get the attention of the top-ranked gurus with your irresistible offer.

You can offer your writing or graphics services, or any other work that you think will give a favorable impression. You can make an offer about being in his customer service staff for a period of time. Tell him that there’s no strings attached; you simply want to develop your skills.

The downside of this strategy is the lost time, but at least you’re building that all-important relationship with a top marketer. Once you’ve established a close bond or rapport with the guru, you can subtly ask him if he can take a look at your product and ask his opinion if it’s something that could sell well. If he praises your product, ask him something like, “Since you’ve said that Product XX could sell really well, I was wondering if you’d be willing to tell your list about it.”

By doing this, you’re using the persuasion laws of consistency and reciprocity. The marketer has the tendency to stay consistent with his words, and he’ll want to repay you for all the services you’ve rendered for free.

And to entice him even more, give him the biggest commission you could possibly give. Hey, you could even give him 100% commissions if your aim is to build a customer list which you can market to, as many times as you want.

So know that you know how to set up a joint venture, whether you have an existing list or not, go out there and make some money!

The king of search engine and the god of search engine "GOOGLE" is going to changing search engine searching algorithm as well as in the current scenario GOOGLE update the page rank which is giving by google to the most searchable website. In this time YAHOO & MSN also cover various large amount of traffic. A customer who has a professional website they must want his website get top position in both search engine. But it is quite may be possible as there is lots of different between Google search algorithm and yahoo search algorithm. But if you want than it can possible you will get good position both search engine in other words we can say that if you want you will get good place of first search result page which is search by specific keywords. Actually each search engine spider want regular updation in your web site so that spider regular visit with in short period. For this each and every page of your website need content update and meta update with in specific time. Lots of people add dynamic content and resent news by news site by using java script but it is not seo friendly as spider can not read this content. For this you want manually article and news section.

A Little Piece of the Google Algorithm

GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

KW Usage Factors:

* KW in title tag
* KW in header tags
* KW in document text
* KW in internal links pointing to the page
* KW in domain and/or URL

Domain Strength

* Registration history
* Domain age
* Strength of links pointing to the domain
* Topical neighborhood of domain based on inlinks & outlinks
* Historical use & links pattern to domain

Inbound Link Score

* Age of links
* Quality of domains sending links
* Quality of pages sending links
* Anchor text of links
* Link quantity/weight metric (Pagerank or a variation)
* Subject matter of linking pages/sites

User Data

* Historical CTR to page in SERPs
* Time users spend on page
* Search requests for URL/domain
* Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

* Potentially given by hand for popular queries/pages
* Provided by Google raters (remember Henk?)
* Machine-algos for rating text quality/readability/etc

Obviously, this isn't a perfect summation of the algorithm by any means, but here a strong suspicion that if we were to see the exact algorithm in perfect form, we'd see that a lot of these factors are strongly reflected in the weighting. There would most likely also be a lot of the factors from this list, but for brevity's sake, I figured I'd keep this post short and sweet.

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In general term, there are two types of sitemaps. The first type of sitemap is a HTML page listing the pages of your site.It provide the help for users find the information they need.

And second types is called XML Sitemaps.which is start a capital S . In this way Google can read your all site information.

In its simplest language," A Sitemap is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process."

Sitemaps are particularly very helpful if:

* Your site has included dynamic content.
* Your site has pages that aren't easily discovered by Googlebot during the crawl process - for example, pages featuring Flash or rich AJAX .
* Your site has a largest full of content pages that are not well linked to each other, or are not linked at all.
* Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.)

You can also follow a Sitemap to provide Google with additional information about your web site pages, including:

* How often the pages on your web site change. For example, you might update your product page daily, but update your About Me page only once every few months.
* The date of each page was last modified.


Sitemaps also provides extra information about your web site to Google, complementing our normal way of crawling the web. We suppose they will help us crawl more of your web site and in a more timely fashion, but we can't guarantee that URLs from your Sitemap will be added to the Google index. Sites are never penalized for submitting Sitemaps.

Sitemap formats include:

* Video Sitemaps
* Mobile Sitemaps
* News Sitemaps
* Code Search Sitemaps
* Geo Sitemaps


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